Brace yourselves, the iPhone 15 Pro series could get a price hike
Inflation hits the iPhone
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Applecould be increasing the price of theiPhone 15 ProandiPhone 15 Pro Max, according to a report from Bloomberg. This follows earlier reports from Wedbush and Haitong industry analysts, claiming that the iPhone 15 series would see a higher average selling point than the iPhone 14.
The report comes fromBloomberg’s technology desk, claiming that Apple planned to increase the iPhone’s pricing to keep revenues steady even as the smartphone market heads for a slump. The report claims that Apple plans to ship 85 million iPhones this year, down from 90 million it ordered for the iPhone 14 last year.
We’ve previously had a look at thepricing for the iPhone 15 series, especially as analysts have claimed price hikes would be incoming this year, though not exactly the iPhone 15 Pro specifically.
If these reports turn out to be accurate, then the pricing for the iPhone 15 Pro and the iPhone 15 Pro Max could look like this:
These will be expensive phones, mind you, but thebest Android phonesand thebest foldableshave already pushed the envelope for what could be regarded as expensive. At the same time, these are going to be the most expensive iPhones yet, and that sticker shock, if over a grand, could hit a little harder than before.
It’s over $1,000
Though Apple’s iPhones (especially the Pro ones) are expensive, this will be the first time the company’s Pro-phones would all sit above $1,000 (not that $999 was a meaningful differentiator).
Apple could justify the price hike with new materials – some reports claim that the iPhone would usetitaniumin the new iPhone. Another claims that the company is working on aperiscope camera for the iPhone 15 Pro Max. Some even claim the iPhone 15 Pro Max could become aniPhone 15 Ultrafor brand synergy with theApple Watch Ultra. All of these paint a very exciting upgrade coming down the line this year. It’ll just cost a pretty penny,
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A UK-based tech journalist for TechRadar, helping keep track and make sense of the fast-paced world of tech with a primary focus on mobile phones, tablets, and wearables.
When not writing on TechRadar, I can often be found reading fiction, writing for fun, or working out.
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