EA restructures its studios and divisions to start two separate organisations
Decoupled
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EA has announced a reshuffle in the organisation that splits studios - notably separating EA Games from EA Sports with the former to get a rebrand.
The new name for EA Games is to be EA Entertainment and it will include owned games and IPs as well as licensed titles such as Respawn’sApex LegendsandStar Warsgames, as well as DICE’sBattlefield, and those from BioWare.
EA Sports remains the home of, well, all the sports games and brands under EA’s hat - fromF1toMadden, and fromNHLto the re-brandedEA Sports FCgame (no longer using the FIFA branding, of course).
In terms of leadership, Laura Miele was appointed president of EA Entertainment, Technology, and Central Development in the reshuffle. Elsewhere, Vince Zampella (co-founder of Respawn) will oversee EA’sApex Legends,Star Wars, andBattlefieldgames, Jeff Karp remains in charge of mobile games, Samantha Ryan heads up the lifestyle and single-player games, while Cam Weber will remain in charge of the sports and racing games, now under EA Sports separately.
Announcing the changes and reshuffle to company employees yesterday (Tuesday, June 20), CEO Andrew Wilson described it as an “… evolution of our company [that] continues to empower our studio leaders with more creative ownership and financial accountability to make faster and more insightful decisions around development”. He added that the changes would also “accelerate our business, drive growth, and deliver long-term value for our people, our players, and our communities.”
We wouldn’t expect this to mean much change from our perspective as ‘end users’ of EA’s existing and futureupcoming games- aside from some rebranding or marketing changes perhaps - but splitting off EA Sports into its own self-contained unit is probably the most interesting and largest change, giving EA’s largest profit-driver more freedom, perhaps.
If you’re after more EA-shaped news, then read aboutBioware dropping Star Wars: The Old Republic, why magical FPS gameImmortals of Aveum is delayed by a month, and then why not swot up on the latest onDragon Age 4.
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Rob is the Managing Editor of TechRadar Gaming, a video games journalist, critic, editor, and writer, and has years of experience gained from multiple publications. Prior to being TechRadar Gaming’s Managing Editor, he was TRG’s Deputy Editor, and a longstanding member of GamesRadar+, being the Commissioning Editor for Hardware there for years, while also squeezing in a short stint as Gaming Editor at WePC just before joining TechRadar Gaming. He is also a writer on tech, gaming hardware, and video games but also gardens and landscapes, combining the two areas in an upcomingbook on video game landscapesthat you can back and pre-order now.
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