Google wants to help provide faster AI photo editing for all
PhotoRoom joins forces with Google Cloud to speed up eCommerce product photography
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Top AIphoto editng appPhotoRoom has formed a new partnership withGoogle Cloudthat it says could seriously speed up image generation while keeping costs down.
The software, dubbed “the fastest generative AI provider in the commerce space” by the company, is designed to let businesses create and edit product images forecommerce platforms.
Announcing its intention to power-upAIperformance withGoogle’s A3 ‘supercomputers’, the company said the pairing will cut product photography production times for small businesses and entrepreneurs “from days to less than an hour - without compromising accuracy or quality.”
Product, production & photo editing
Like most commercial content creation, product photography demands high-quality visuals produced at high velocity. Not only do items need to look their best, websites need to cover variations from color to size if it’s to be added to a shopper’s basket.
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It’s a process that takes time - and the space that PhotoRoom, founded in 2019, occupies. Thephoto editorstreamlines image manipulation, letting firms enhance product shots and add unique, AI-generated backgrounds, whilefree photo editortools include a background remover and object remover.
Highlighting the major growth in genAI usage, Matthieu Rouif, PhotoRoom CEO,.said “We’re already processing 2 billion images per year, and we expect that to double in 2024, as more businesses adopt PhotoRoom’s generative AI technology. Google Cloud provides the ideal foundation for our continued success with its capacity to scale, its flexibility, and its sustainable infrastructure.”
The use of Google Cloud A3 instances is a compelling choice. Unveiled in May 2023, the next-generationGPUsupercomputers are designed to train and deliver what Google called “the most demanding AI models” for generative AI and LLMs. However, the partnership benefits Google as much as PhotoRoom, strengthening the search giant’s clear B2B focus when it comes to rolling artificial intelligence to the masses.
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“We’re thrilled to offer Google Cloud’s industry leading infrastructure, foundation models and AI tooling to PhotoRoom so the company can build, train, and deploy AI creatively, reliably and at scale,” said Mark Lohmeyer, vice president and general manager of Google Cloud.
Steve is TechRadar Pro’s B2B Editor for Creative & Hardware. He began in tech journalism reviewing photo editors and video editing software at the magazine Web User, where he also covered technology news, features, and how-to guides. Today, he and his team of reviewers test out a range of creative software, hardware, and office furniture. Once upon a time, he wrote TV commercials and movie trailers. Relentless champion of the Oxford comma.
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