iPhone 15 release date narrowed to exact day by senior Apple analyst
Bloomberg’s resident Apple expert makes his guess
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Earlier this week, Bloomberg’s residentAppleanalyst, Mark Gurman, weighed in on recentiPhone 15 release daterumors by predicting thatApple will indeed debut its next crop of iPhones in the second full week of September.
Now, in a follow-uppostto that initial claim, Gurman has narrowed his release date prediction to just one day: Tuesday, September 12. “Signs are increasingly pointing to September 12 as the iPhone 15 event date,” the analyst wrote on X, “but obviously things can still theoretically change.”
We’re using ‘release date’ in this context to mean the day that Apple holds its annual September launch event, which is expected to play host to the unveiling of theiPhone 15,iPhone 15 Plus,iPhone 15 ProandiPhone 15 Pro Maxthis year.
Apple typically opens pre-orders for its new iPhones just a few days after their official announcement, with actual shipping following around a week later. So, if Gurman’s September 12 prediction rings true, we’d expect pre-orders to begin for the entire iPhone 15 line on Friday, September 15, with the devices shipping on Friday, September 22.
Signs are increasingly pointing to Sept. 12 as the iPhone 15 event date, but obviously things can still theoretically change. https://t.co/hVKgjJGMc1August 8, 2023
Of course, these dates remain speculative for now – Gurman clarifies as much in his post (see above) – but other sources have pointed towards the second full week of September being the iPhone 15 release window in recent weeks.
9to5Mac, for instance, recently reported thatApple has asked employees to refrain from taking time offon Wednesday, September 13 in anticipation of a “major smartphone announcement. Evidently, September 13 isn’t the same date as September 12, but it’s pretty darn close, suggesting that the intelligence leaking out of Apple HQ is consistent.
For our money, Gurman’s Tuesday, September 12 prediction is the most likely iPhone 15 release date at this point. Apple usually opts to host its annual iPhone launches on a Tuesday, except in weeks that coincide with Labor Day Monday in the United States (theiPhone 14line, for instance, debuted on Wednesday, September 7 last year).
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Labor Day is happening on Monday, September 4 this year, so there’s theoretically no need for Apple to push its iPhone 15 launch from Tuesday to Wednesday the following week.
There is, however, still a chance that the company holds its September 2023 event on Wednesday, September 6 (i.e. two days after Labor Day Monday). That would be the same calendar day (not date) as last year’s event – but Gurman and co. seem adamant that the following week is the more likely release window.
In any case, we’ll know for sure in a matter of days. Apply usually shares save-the-date invites for its September events a few weeks ahead of time, so we’re expecting our invite in the post very soon (hint, hint, Apple).
Axel is TechRadar’s UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.
Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.
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