Looks like XR headsets might be the next big thing in enterprise
Did Apple Vision Pro arrive just at the right time?
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Following the successful introduction ofApple’s headline-steelingVision ProXR headset, it looks like businesses are gearing up to spend more on extended reality than ever before.
According to a new report by ABI Research, the industrial XR market will reach $60 billion in total revenue by the end of this decade.
This follows around five years of steady growth for the market as more enterprises look to invest in the technology, made popular by the likes ofMicrosoft’s Hololens.
XR headset trends are on the up
Eric Abbruzzese, the research director behind the company that published the report, explains the benefits of using the emerging technology:
“XR training deployments show significant improvements in key performance metrics like retention and repeat training while also improving user experience and satisfaction with the content.”
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Abbruzzese also explains how training can be delivered more quickly when companies invest in XR.
While Apple’s Vision Pro headset is geared mainly toward consumers (though itcan actually run a few work-related apps), a new business-oriented market is developing as more options become available to companies looking to set up an extended reality headset fleet.
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In the same week as Apple’s announcement, HTC’s virtual reality division, Vive,announcedthe Business Edition of its own headset, which costs as nearly half the price of its Apple counterpart.
The ABI Research report also addresses cost-related concerns, specifically regarding the initial outlay. While companies will need to fork out significant amounts of cash not only for the headsets but also to develop appropriate training material, “once a solution is built, the value is undeniable.”
With time, pricing for XR technology is expected to come down, but in the meantime, companies willing to make investments in developing software and material for the new type of platform will stand themselves in good stead if the market delivers on the highs it promises.
With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!
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