Starfield is the “starting gun” for a line-up of great exclusives on Xbox
That’s according to Xbox’s chief marketing officer, Jerret West
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Bethesda’s space-exploration RPGStarfieldwill be out and in the hands of gamers in less than two weeks, and Jerret West, the chief marketing officer for Xbox and corporate vice president ofMicrosoftGaming, is hopeful that it’ll mark the beginning of a “relay race” of exclusives that’ll be “amazing for Xbox”.
In aninterview with GamesRadar+at Gamescom, West said thatStarfieldrepresents “community joy and communal joy” for Xbox, and noted that it’s not “very often” that a game so ambitious and unique comes along. Even so, West argues that it’s just the start of a great era for Xbox, with other titles likeForza MotorsportandAvowedon the way soon.
“I think thatStarfieldin some ways represents the starting gun of a relay race that is going to be amazing for Xbox as well," West told GamesRadar+. “And when I say Xbox, I mean the console and PC gaming communities. You see that all of these games are launching into Game Pass day and date on PC, and on console. We’ve gotStarfieldand thenForza. And then if you think about 2024, we’ve already announced things likeAvowedandHellblade [2], and maybe you’ve got an opportunity to playTowerborne.
“All of these games are kind of the baton pass to really create and shape how people are experiencing Xbox as a brand,” he continued. “So I don’t know that we need to put the pressure of changing a narrative onStarfield. I think of it more like it’s the starting gun of a relay race that’s going to be pretty special for us over the next several years. And there are many titles that will contribute to that winning race.”
Starfieldis set to launch onXbox Series X|S and PC on September 6, but early access for those with the Premium or Constellation editions of the game will commence on September 1. TheStarfieldpre-order guidegoes over all what’s included in those editions and where to buy, and you can also consider theStarfieldcontrollerand theStarfieldXbox wireless headset, too.
There’s a whole load of excitingupcoming gamesto look forward to right now. For more Xbox releases happening in 2023 and beyond, be sure to check out our list ofnew Xbox Series X games.
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Catherine is a News Writer for TechRadar Gaming. Armed with a journalism degree from The University of Sheffield, she was sucked into the games media industry after spending far too much time on her university newspaper writing about Pokémon and cool indie games, and realising that was a very cool job, actually. She previously spent 19 months working at GAMINGbible as a full-time journalist. She loves all things Nintendo, and will never stop talking about Xenoblade Chronicles.
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